Dedicated Fans

Attendance over 13 sessions totaled nearly 80,000 spectators.  Spectators came from 38 states as well as from outside the United States. 

Who Attends Pilot Pen Tennis:
Median age is 47 years
Median household income of $143,500
90% of spectators have attended and/or graduated from college or more
Female/Male ratio - 60%/40%

The World Watched

The Tournament is televised in over 170 countries worldwide.  In 2009, domestic television coverage on CBS & ESPN2 totaled over 20 hours with ratings increasing 40% and 100%, respectively.  Fans enjoyed ESPN's Gameday Desk hosted by Chris Fowler, Mike Tirico, Cliff Drysdale, Mary Joe Fernandez, and Darren Cahill.